SaaS

OKRs Template

OKR Examples for Marketing
Objective 1:

Increase Deals Pipeline to Drive Revenues

Key Result:
  • Increase product trial sign-ups from X to Y
  • Increase website traffic from X to Y per week
  • Establish a PR Process through an Agency by <date>
  • Increase MQL to SQL ratio from X %  to Y %

Objective 2:

Enable Marketing Automation Using <New Tool> to Reduce Cost per Lead (CPL)

Key Result:
  • Increase SQLs through <new tool> from X to Y
  • Increase paid marketing leads from  X% to Y%
  • Reduce campaign launch time from Y to X days
  • Reduce Cost Per Lead (CPL) from USD  X to USD Y
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