Objective 1:

Increase Deals Pipeline to Drive Revenues

Key Result:

• Increase product trial sign-ups from X to Y
• Increase website traffic from X to Y per week
• Establish a PR Process through an Agency by <date>
• Increase MQL to SQL ratio from X %  to Y %

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Objective 2:

Enable Marketing Automation Using <New Tool> to Reduce Cost per Lead (CPL)

Key Result:

• Increase SQLs through <new tool> from X to Y
• Increase paid marketing leads from  X% to Y%
• Reduce campaign launch time from Y to X days
• Reduce Cost Per Lead (CPL) from USD  X to USD Y