Objective 1:

Keep our Customers Engaged on Value In Order to Increase Retention

Key Result:

• Increase m-o-m product usage from X% to Y%
• Conduct X customer interviews per month to incorporate feedback
• Reduce customer churn from Y% to X%
• Increase renewal revenue from USD X to Y Million

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Objective 2:

Increase Referrals and Testimonials in Order to Increase Lead Pipeline

Key Result:

• Increase referrals from X to Y
• Create client case studies/webinars from X to Y
• Increase client testimonials on Website/G2 Crowd from X to Y
• Increase qualified referral leads from X to Y