FMCG

OKR Examples for Distribution Team

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Objective:

Grow Top-Line to Achieve Best in Industry Distribution Excellence

Key Result:
  • Increase Weekly Distribution Targets from X% to Y%
  • Improve route optimization for X distribution points from X% to Y%
  • Move from X distribution channels to Y distribution channels
  • Increase <category> Outlet penetration from USD X to Y Million (Unique O/L billed in a Quarter)
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