How can sales targets differ from OKRs?

OKRs represent the journey towards sales targets and outcomes while demonstrating the progress. OKRs are not sales targets, but a sales target can be an Objective.


Here’s a representative example of the same:


Objective: Launch new channel partnership in Asia program in order drive revenues

KR 1: Increase partner enrollments from 0 to 50

KR 2: Drive partner referrals from 0 to 500

KR 3: Increase partner revenues from 0 to USD 1M


In short, OKRs focus not only on the final sales target, it constitutes a select few measurable lead indicators to validate the strategic execution.

For more examples, please check our Templates

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