Transitioning from Annual Goal Setting to OKRs

Will Group is a leading total talent solutions provider servicing global clients on recruitment, total talent management, HR tech and transformative data-driven insights. Will International is the international organization of the Japanese-listed Will Group and it adopted OKRs in 2021. 

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In March 2021, they completed a well-thought-through and neatly crafted Annual Goal setting exercise, which was aligned to the 4 lenses of Balanced Scorecard. With the eye on these 4 lenses, the Senior Leadership team at Will Group decided to embrace OKRs to help them prioritize their business goals. 

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Inspired by John Doerr’s bestseller ‘Measure What Matters,’ the drive for OKRs came from the need for a common language to help teams move from an output to an outcome-based way of management, and be more intentional in conveying key metrics that would bring business velocity. 

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